Etsy is the global marketplace for unique and creative goods. From the specific to the unexpected, the company’s search tools help buyers explore all the special, one-of-a-kind items offered by Etsy sellers. The Etsy Journal is a digital magazine that operates at the intersection of brand marketing and editorial. Here, editors and writers curate exciting trends and ideas discovered in the marketplace.
Since 2016, I have interviewed and profiled dozens of independent artists and makers for the Journal’s popular “Featured Shops” series. Each Featured Shop chronicles a shop’s origin and hero product, as well as the owner’s design inspiration and creative process. I also write trend stories which further promote and celebrate Etsy’s millions-strong maker community. A selection of some of my favorite pieces is below; click each image to read more.
The Etsy Edit
I also collaborate with Etsy’s editorial team on a series of influencer-driven packages. The inaugural edition of The Etsy Edit published in Spring 2020. It goes behind the scenes with some of Instagram’s favorite tastemakers to explore their inspirational spaces and enviable style. I interviewed each of the influencers, and wrote all six features. In November 2020, I was also the lead writer on the first Etsy Holiday Edit, which shares how six bloggers, designers, and stylists plan to spread cheer for the season.