WeWork offers a space-as-service platform for creators and operates more than 800 locations in 120+ cities around the world. From 2018-2020, I worked with teams across the organization to develop copy for creative campaigns, marketing assets, and new products including Powered by We and HQ by WeWork.
Marketing and sales assets
I was the copy lead on a creative production team tasked with updating region-specific marketing and sales collateral for 500+ US-based buildings. These assets included brochures, property flyers, sales cards, and building slides.
WeWork.com global locations
I wrote and edited global location descriptions for WeWork.com. Each time a new building, neighborhood, or country page was listed on the site, I oversaw the copy that marketed the location, ensuring local relevancy, SEO, and brand voice.