WeWork offers a space-as-service platform for creators and operates more than 800 locations in 120+ cities around the world. Since 2018, I’ve worked with teams across the organization to develop copy for campaigns, marketing assets, and special projects including Powered by We and HQ by WeWork.
Marketing and sales assets
From 2018-2019, I was the copy lead on a creative production team tasked with updating region-specific marketing and sales collateral for 500+ US-based buildings. These assets included brochures, property flyers, sales cards, and building slides.
WeWork.com global locations
In 2019, I wrote and edited global location descriptions for WeWork.com. Each time a new building, neighborhood, or country page was listed on the site, I oversaw the copy that marketed the location, ensuring local relevancy, SEO, and brand voice.